6 in 1 table bookcase / Nurul Aqilah Abdullah

Abdullah, Nurul Aqilah 6 in 1 table bookcase / Nurul Aqilah Abdullah. [Entrepreneurship Project] (Submitted)

Abstract

The purpose of this report was to look at one of IKEA's products, a table bookcase, and make some suggestions for its continued success. Besides, External analysis (Strength, Weakness, Opportunity, Threat analysis), internal analysis (product analysis and determinants of strategic options and also solution), and analysis of strategic outputs are among the methods used in the report.
IKEA is a company that sells a wide range of well-designed, functional home furnishings at such low prices that as many people as possible can afford them. Furthermore, they share a passion for home furnishings and an inspiring shared vision: to make everyday life better for many people. As a result, the report addresses the following recommendations to resolve its product evolve, product improvement, and product solution of table bookcase:
• The product SWOT analysis
• Clothes rack weakness and finding
• The product recommendation and improvement
• New solution for the product to evolve into new innovation of the future product
As for the conclusion, there are many strengths than weakness to produce this multifunctional table bookcase. I believe that this product will be successful if we introduce it to the market

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abdullah, Nurul Aqilah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Azizan, Farah Lina, Dr.
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: IKEA, table bookcase
URI: https://ir.uitm.edu.my/id/eprint/83724
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