Bluetooth external hard drive / Nurfadzira Ahamd Tajudin

LG Corporation is a global firm based in South Korea and it is South Korea's second-largest company. This company manufactures display devices, home appliances, multimedia goods, electronic parts, and developing software. This case study focuses on the external hard drive manufactured by LG. The main reason people used the external hard drive is to store data such as work, pictures, videos, and others. Besides, users only can access it when the external hard drive is connected to the computer by using the USB cable. Besides, this study also analyzes the strengths, weaknesses, opportunities, and threats of the product. In this way, we can find the major problem of the external hard drive and also figure out the best solution for this problem to improve it. The major problem with the external hard drive is the user needed the USB cable to connect the external hard drive with other devices. This brings inconvenience to the user to use it. Hence, this study suggests the best solution for this problem which is using Bluetooth to connect it. Since it is wireless, people feel more convenience when using it. Therefore, with Bluetooth technology implemented on the external hard drive, LG can attract more customers and give a good profit to the LG. In addition, the competition between LG and other companies that offer similar functions as the external hard drive will be decreased since LG improves on their product.