Case study of Dretec company / Nur Nabilah Asbullah

This case study aims to allow us to make innovations on the aroma diffuser product which is one of the products produced by Dretec company by looking at the SWOT analysis of the product. Thus, the shortcomings in the product will be able to be improved according to the wishes and demands of consumers. A SWOT analysis allows businesses to get visibility into their current situation, allowing them to better understand and analyze overall business performance. Based on this analysis, there are some weaknesses that we found from the product which is it has a negative effect when used over a long period of time, the product produced make a loud noise and the air that is emitted is not pre-filtered. As a result, the recommendations for the issue that arises in this case study can help the company to address such problems as well as be able to compete with other product brands.