Case study of Panasonic washing machine / Nasrul Naim Md Khir

In this case study, Panasonic is chosen because it is a top global brand in the electronics manufacturer industry. The aim of this case study is to look at why Panasonic has been such a big success in the industry since its founding in 1918 and to make some suggestions for its continued success. The company that make a lot of innovation since its founding.
External analysis (Strength, Weakness, Opportunity, Threat analysis), internal analysis (product analysis and determinants of strategic alternatives and also solution), and analysis of strategic outputs are among the approaches applied in the report.
Panasonic has grown to be a hugely popular electronics manufacturer and retailer. It triggered a business craze, and many market participants are now striving to replicate it. As a consequence, the study addresses the following recommendations to resolve its product evolve, product enhancement, and product solution issues of Panasonic washing machine.
• The product SWOT analysis
• Panasonic washing machine Weakness and Finding
• The product Recommendation and Improvement
• New Solution for the product to evolve into new innovation of the future product.