Customer satisfaction towards the company Ip Advertising Centre printing services / Doris Sinmit

Sinmit, Doris (2012) Customer satisfaction towards the company Ip Advertising Centre printing services / Doris Sinmit. [Student Project] (Submitted)

Abstract

This research is the requirement for the course of Industrial Training Report under the course code of MKT662. This research is all about the customer satisfaction on the company product and services such as printing quality, banner, sticker, signboard and etc. These products are being used by a various class of customer for the purpose of advertising. The customers are students, businessman, teachers, and so on. They need this product to advertise carnival, project paper, sales promotion, location of the firm and so on. I am going to conduct this research in the firm and going to interview or let the customer fill questionnaire to collect data. As an introduction, I am going to introduce what are our products. Our products are banner, sticker, signboard, poster, business card and stamp. I will detail the terms in the Literature Review.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sinmit, Doris 2010853056
Contributors:	Contribution Name Email / ID Num. Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my Advisor Kabul, Worran 105060 Contributor Hazley Lai, Franklin frank985@uitm.edu.my Contributor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction; Advertising; Price; Product; Quality
Date:	2012
URI:	https://ir.uitm.edu.my/id/eprint/83041