Factors affecting the demand for life insurance in Malaysia / Faten Zainaldin

This study examines the factors that affecting the demand for life insurance in Malaysia. The research using annual time series data during 2004-2014. Thus, the data had been obtained from Central Bank of Malaysia and World Bank. The data are using the Ordinary Least Square (OLS) in order to test the relationship of independent variable GDP per capita, inflation rate, interest rate and health expenditure with demand for life insurance. The expects findings from this research is more likely indicates that the independent variable is positively related to factor that affecting life insurance demand in Malaysia