Market and achievement orientations:a study on pepper farmers in Sarawak/ Gura Langgong

This study intends to examine the relationship between markets as well as achievement orientation of pepper farmers and their impact toward their
performance of producing pepper. Here, researcher has explored the attitudinal on the market and achievement orientation toward their performance. A total of 150 sets of structured questionnaires were distributed to pepper farmers, including those intended to plant pepper. The respondents are the participants of Pepper Production Technology course organized by Malaysian Pepper Board in Sarawak, out of 150 questionnaires distributed but only 73.3% of it, which is 110, was returned.