CTM533 : Event and festival management / College of Creative Arts

This course introduces the principles and procedures involved in managing an event. It gives emphasis to the importance of management and promotion of events in an efficient and professional manner. The students will be taught the principles of planning, designing, communicating and implementing an event. This course is also devised to impart students with the skills and techniques on how to carry out promotional event as well as planning and executing marketing strategies. Students will plan activities such as sports, community relations, fund raising, cultural exhibit events or new product/service introduction as one of the requirements of the course.