Service quality and customer satisfaction toward the enforcement’s counter at Samarahan District Councils : Samarahan Customer Perspective/ Rumyanisa Rosdi

In this particular study, the research is purposely narrowing don to a narrow sample group of customer who comes and visits to Samarahan District councils. The main study of this research is to gain knowledge on the customers behavior toward the services that served by the Samarahan District Council. This research also will help to increase the customer perceptions on the quality services that provided by the organizations. So that the customers will receiving a feedback of service quality in the future as the staff know how to serve the customers well and to achieving the customers satisfactions. There are five dimension of SERVQUAL that will be use during this research which are tangibility, reliability, responsiveness, assurance and empathy.