Graphic design website: exploring market needs for services / Muhammad Raziq Rashidi and Susanna Bithiah Varma

The objective of building a website that offers services in designing digital media content in English is to sharpen the skills in new media and desktop publishing. The purpose of such a website is to help customers, by providing a service that offers posters and brochures made in English for their usages such as promotions and business descriptions. The methods of this project were online research and an online survey. This was the most suitable and efficient method to identify clients’ needs and thus navigate the project accordingly. Ultimately, the aim of this website is to provide a friendly, affordable, and accessible service to not only small business owners but also anyone looking for a service that designs digital content in English for them. According to the data found while conducting research, people find it better when someone else makes digital posters for them. This is due to the feeling of outsourcing the task to someone who is an expert in the field while saving effort and time. In addition, almost 95% of the respondents agreed that a graphic design service makes their life as a layperson easier given their limited designing expertise and restrained time. This is because according to a survey by The Integer Group (2019), nearly half of US respondents said they have a comfortable income but are short on time and 73% would pay for a service to regain time. This proved that a website that offers graphic design services would definitely be a valid project which will help fulfil the needs of a lot of people.