CPM564 : Visual persuasion / College of Creative Arts

In today’s multimedia world, effective arguments rely increasingly on the power of images to persuade their audience. This course will give details about the theory of visual persuasion from aesthetic, cultural, and political perspectives. In this course, through a series of lectures, and reading assignments, students will explore notions of medium and examine the general theories that explain persuasion and one’s ability to influence others. Students also exposed to use prominent theories of communication to illustrate how mediation in various forms has impacted perception and communication over time. A group discussion will help students to learn, recognize, explore and identify a communication skills, images attitudes and competencies associated with persuasion, influence and motivation. At the end of course, students moreover will learn some of the psychological based of perception, cognition, semiotics and history that lead to realization of visual message.