Hj.Arabi, Iskandar
(2004)
A study on the customer’s satisfaction towards visa and mastercard/ Iskandar Hj.Arabi.
[Student Project]
(Unpublished)
Abstract
Bank Simpanan Nasional is committed to delivering the best to its customers. Its committed employees, quality processes, customer service excellence and favorable brand image support this mission. The customers will vary in-how they define excellent or better quality of products.
Keeping this in mind, this research aims to study the level of customer’s satisfaction towards Visa and MasterCard at Bank Simpanan Nasional before
appropriate recommendations can be made. The study is confined to the account holders of Bank Simpanan Nasional,Sibu only.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Hj.Arabi, Iskandar 99319986 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer satisfaction |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
| Programme: | BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) MARKETING |
| Keywords: | Bank Simpanan Nasional, customer’s satisfaction |
| Date: | 2004 |
| URI: | https://ir.uitm.edu.my/id/eprint/81328 |
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