Measuring service quality: a case study on customers’ satisfaction towards Wira Security Services Sdn Bhd in Kuching, Sarawak, Malaysia/ Haji Amir Abdullah Hj Mohd Hassan

Hj Mohd Hassan, Haji Amir Abdullah (2004) Measuring service quality: a case study on customers’ satisfaction towards Wira Security Services Sdn Bhd in Kuching, Sarawak, Malaysia/ Haji Amir Abdullah Hj Mohd Hassan. [Student Project] (Unpublished)

Abstract

The services sector has seen rapid growth since World War II as many nation shift from a manufacturing-based economy to a service economy. As countries continue to shift from an agricultural and industrialized economic base, the demand for services will continue to increase. Additional factors contributing to the growth of the service sector are an aging population, longer life expectancies, increase leisure time,m higher per capita income, increased time pressure, more female work force participation, changing social and cultural values and advance product technology (David L. Kurtz, et.al 1998).

Item Details

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hj Mohd Hassan, Haji Amir Abdullah 2000566863
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (MARKETING)
Keywords:	customers’ satisfaction, Measuring service quality
Date:	2004
URI:	https://ir.uitm.edu.my/id/eprint/81237

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Bilik Koleksi Akses Terhad | PTAR Kampus Samarahan 2, Sarawak

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