Selecting an automobile purchase model by using Analytic Hierarchy Process (AHP) approach / Raja Nur Izzatie Raja Azlan, Muhammad Ikhwan Ibrahim and Muhammad Hakim Razali

Today, having a vehicle is essential to ensuring that all of our everyday journeys go without a hitch, especially a car. Actually, it is important to emphasize the details of car purchases so that future mistakes and regrets can be avoided. Everyone has difficulty selecting the greatest vehicle that meets their preferences since they must adhere to a number of requirements. It is critical to take a strategic approach to the automobile purchase model selection process, especially for buyers. The Analytic Hierarchy Process (AHP) is a system for organizing and evaluating complex decisions that is based on mathematics and psychology. It is divided into three sections: the overall goal or problem that one is aiming to solve, the criteria used to evaluate the alternatives and all conceivable solutions (also known as alternatives). The objectives of this study are to identify the list of criteria and alternatives of this study based on the questionnaire, to determine the important criteria for automobile purchasing selection using AHP method and to recognize the preferable types of an automobile using AHP method. Five criteria and five options were explored in this study. The most essential criterion for the AHP approach was pricing and the most preferred model was Perodua. Future studies are encouraged to collect additional data in order to improve the clarity and precision of the results for the most desirable criteria and alternatives in selecting educational technology.