A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim

Purpose - This study is aims to determining the effectiveness of marketing strategy of Usukan Cove Lodge. In order to measure the effectiveness of the marketing strategy, further study needed meet the objective of study. This study also provides recommendation in improving the UCL services and earns positive perception by the visitors.

Design / Methodology / Approach - Questionnaires were designed in measuring the effectiveness of current marketing strategy and the visitors perception towards UCL. This questionnaire distributed to respondent whose were visited the UCL. The questionnaire created of two sections which section A was demographic questions (gender, age, marital status, and occupation) and section B was perception questions.

Findings - The finding shows on the perception towards UCL service rendered and the effectiveness of marketing strategy of UCL. All data gathered from respondents analyzed and SPSS used to help the researcher analyzed the results. The results stated in chapter four.