A study on the customer's response towards Telekom's CDMA product's in the West Coast of Sabah / Dzulkarnain Abu Sari

The purpose of this research is to investigate on the customers response towards Telekom's CDMA product's in the West Coast of Sabah. The customer might be influence in several reasons such as price, design and features, promotion and selecting the authorized dealer. The unknown variable is other possible independent variables that could influence customer's decision. The research was focus on the Customer's response towards Telekom's CDMA product in the West Coast Sabah. The main objectives are to gather information on people satisfaction towards CDMA services, to determine the perception of customers about CDMA, to investigate the competitive advantage of CDMA in the market and to provide some suggestions and recommendation on how CDMA mobile phone can attract more users to subscribe. It then discuss on the problem whereby CDMA have to compete with Celcom, Maxis and Digi which is well known and very strong in this business field and the public more prefer this three telecommunication network because they have high satisfaction on this three telecommunication network. To analyze the data, a total of four variables were taken into consideration. There are price, design and features, promotion and selecting the authorized dealer. Data were entered using Statistic Package Social Science (SPSS) software. In analyzing the data, the analysis was divided into preliminary and details analysis.