Transferring knowledge in ceramic art entrepreneur among graduates / Amalina Azlan

Ceramic art entrepreneurship is gaining ground in the Malaysian marketplace. Not only ceramic graduates but even those who are not from this field are also so interested to be involved in the field of ceramics. However, in the development of this fast-growing economy, there are certainly problems that will occur. One of them is unemployment that is experienced by graduates. The purpose of this research is to provide an opportunity for graduates to work in their field of ceramics through the transfer of knowledge to the rural residents. Empirical evidence has exemplified that Transferring Knowledge and Ceramic Art Entrepreneur among Graduates to certify the success of the business model in Sabak Bernam, Kuala Selangor. The outcomes of this research are to see the development of business plan among graduates and rural resident through transferring knowledge activity for six (6) months. A modified of business model are proposed where the collaborative project with Jabatan Kebajikan Masyarakat (JKM) and academia with the involvement of graduates through knowledge transferring project. The objectives of this study are to identify the factors that give obstacles to the graduates to be an entrepreneur, to explore the most challenging situations among graduates during the start of their own business and to identify the achievement of knowledge transfer activity from the academia to rural residence with the involvement of the graduates. To the best knowledge of the researcher, this research is an exploratory study. The methodology started with interviewing and observing. Ten (10) respondents are added to perceive the achievement of transferring knowledge. The finding of the study shows that the development of framework design model gave a positive feedback and graduates can increase the chances of employability for graduates as well as the rural resident in social entrepreneurship by getting involved in Ceramic Art. The finding also indicates that this is an opportunity for graduates to working in their own filled worked through transferring knowledge and finding from this project also shows that both graduates and respondent can be an entrepreneur.