FreshFAll / Amirah Aina Abul Raoman ... [et al.]

FreshFAll SDN. BHD. Company is a high-tech closet company that offers products and services for the community. FreshFAll is an abbreviation that stands for “fresh for all.” The name reflects the purpose we set for our product and service since we wished everyone to have fresh and clean clothes or lab coats, as well as shoes that were free of germs, dust, and odours. The company’s vision is “we aspire to be one of the top leading companies in the tech industry and deliver safe, hygienic and innovative solutions.” and its mission is “we provide efficient and sustainable products that will assist society in striving toward a better life and a safer environment.” Additionally, FreshFAll’s ultimate motto is “Stay Fresh. Preserve Your Health.” Furthermore, our objectives are classified into two categories: short-term and long-term goals. Our short-term goals are those that we want to accomplish in the near future, whilst our long-term goals would be those that we want to reach in the long run. For short-term goals, we aim to develop significant improvements in our product and service to fulfil the satisfaction of our customers and acquire a large number of regular customers during the first year of our business operations. On the contrary, our long-term goals include having a successful business without any financial issues, becoming the No. 1 company in the high-tech industry of Malaysia in 10 years and creating our own official website to enhance our business marketing and provide online business in the future. FreshFAll SDN. BHD. was established by five partners that have similar backgrounds, and the company was led by Amirah Aina Binti Abul Raoman as CEO. Other partners in the organisation include Nur Imalissa Binti Rosman as administration manager, Sarah Misha Binti Mirza Mohammad Raziq Beg as financial and strategy manager, Putra Amir Hamzah Aziz as marketing manager, and Arween Farina Ajwa Binti Ahmad Farouk as sales and service manager. As they were all students once, they understand the difficulties of balancing chores and academics, particularly for STEM students, where lab coats are essential and cleanliness is a major priority. As a result, they discovered a brilliant solution to their daily problem, which resulted in the creation of the FreshFAll Rafraîchir closet, and FreshFAll Laundry Services. Our target market is separated into two categories: students and employees who will use our laundry service and employees who will purchase our product. Therefore, we selected Taman Senimas as our strategic location since it is a neighborhood with a lot of shops and is near UiTM Kuala Pilah, which is part of our target market. Finally, FreshFAll's production facility and laundry services outlet are located in Taman Senimas, 72000 Kuala Pilah, Negeri Sembilan Darul Khusus. We decided to run both manufacturing operations and laundry services in the same location since it is more efficient and convenient for us, and we can immediately handle and control if anything happens during either operation because they are close together.