Anthropomorphic multi-sport mascot: a case study of SUKMA xiii Melaka 2010 / Azahar Harun and Mohamed Razeef Abd Razak

As the host of the SUKMA XIII Games 2010, the State Government of Melaka has decided to use a legendary animal Sang Kancil (the mouse deer) as its official mascot to represent the state. Hence, the Faculty of Art & Design was given the honor to design and develop the character of the new mascot and also to promote and merchandise the programme. This project demonstrates the process of developing a new mascot concept. A standard design procedure was used as the development method. This procedure included SWOT Analysis, brainstorming, sketches, colour scheme process, personification, prototyping and final design. In order to make an impact emphasis was given on certain body parts like eyes, posture, facial expression and costume. A triangular form was used as the base of the design to enhance visual stability and dynamism. The final output consisted of one main mascot and 28 action mascots.