Strategic analysis of city public link bus services Sdn Bhd (CPL) / Richard Juman Andrew Mang , Paza @ Faizal Dan & Jefferi Mahran

One of the National Key Result Area (NKRA) identified in the Government Transformation Program is to improve public transport. Both planners and concerned citizens are worried that if the current rate of increase in private car ownership and usage is not curbed, the nation’s urban centres will be clogged up. However, before individuals can be convinced to reduce using their cars, an efficient and affordable public transportation system must be put in place.