Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]

The tourism industry continued to contribute towards generating foreign exchange earnings, employment and income to the country. Although the industry was affected by the economic crisis in 1997 and 1998, its quick rebound contributed to the strong economic recovery of the nation and revitalized the tourism industry. Among the tourist attraction to Malaysia are the water theme parks. The water theme parks have family appeal and provide a trip into a world of adventure and excitement. The existing water theme parks such as the Genting Highlands Theme Park, Sunway Lagoon, Mines Wonderland, Bukit Merah Laketown Waterpark and A' Famosa Water World were upgraded to provide better quality services to attract more visitors. These parks, which involved substantial private sector investments, were equipped with a critical mass of attractions to draw domestic and international tourists. These tourism-oriented water theme parks, which provided integrated and complementary services from shopping centres to hotels and restaurants, continued to generate economic value Starhill Golf Resort operates the La-Stella Water Theme Park (Lastella WTP), the only company that operates such park in Johor Bahru area. The water theme park which was built with a Roman Ruin Theme Architecture has several features and facilities and actually a family entertainment center comprising of the children's swimming pool, swimming lagoon with sand beach and ship wreck, water flume ride and slide, waterfalls, jacuzzi, tennis courts and souvenir shops.