Miko café / Mohamad Darwisy Mohamad Ramli ... [et al.]

Mohamad Ramli, Mohamad Darwisy and Badrol Ishan, Fatimah Az-Zahrah and Bahrem, Hanis Nadhirah and Mohd Zaharin, Elisa Maisarah (2023) Miko café / Mohamad Darwisy Mohamad Ramli ... [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

One of the latest contributions to the business world is MIKO and the word MIKO is used to refer to the fusion of milk and chocolate. This company's business entails the sale of chocolate milk and water, both of which can be found in a variety of water variations like caramel, vanilla, and many others. Our company uses milk and chocolate as its primary ingredients because they are high in antioxidants like flavonoids and polyphenols as well as other nutrients. Additionally, our main ingredient can reduce stress, weight, and even heart risk. Based on the benefits listed, it can be said that our products are age-friendly because people of all ages can have them with peace of mind. After all, we place a high value on the quality and satisfaction of our customers. As is well known, selling drinks to the wider populace is very appealing, particularly to those who enjoy trying new things and keeping up with the trends. Our company believes that the aspect of selling drinks flavored with chocolate and milk has a promising future and the business can continue for a considerable amount of time, such as 5 years or more, because, based on our research, it fulfills the public's demand on an annual basis. The 5 major positions that make up and run our company are general manager, administration manager, marketing manager, operation manager, and financial manager. Every position is accountable for carrying out its responsibilities for the company to expand rapidly and for its name to become well-known both in Malaysia and, subsequently, abroad, much like other drinks brands like Starbucks, which is the preferred beverage around the world. Our café will be located at Taman, Jalan Kota 3, Cahaya Kota Puteri, 81750 Johor Bahru, Johor because it is close to residential areas. The location was carefully chosen because it has the potential for growth, other nearby businesses, and zoning. Preliminary planning has been made to facilitate all matters about the required budget to ensure that the focus is not only on the location but also on the budget to manage and construct the store. In a nutshell, the goal of this company is to appease patrons who have particular beverage preferences. where customers can choose to add milk, chocolate, or both to their drinks. Since our dairy products are produced specifically for the beverage industry, they become the secret to the deliciousness of our drinks. The business of MIKO also aspires to successfully establish itself following the carefully considered plan and accomplish all goals.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohamad Ramli, Mohamad Darwisy
2020868422
Badrol Ishan, Fatimah Az-Zahrah
2020877408
Bahrem, Hanis Nadhirah
2020488332
Mohd Zaharin, Elisa Maisarah
2020852346
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Muhamad, Siti Hajar Anaziah
278502
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Chemical Engineering
Keywords: Business plan, Entrepreneurship, Milk, Chocolate
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/76545
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