The crispy popis / Amir Hassan Shamsul Ezam ...[et al.]

Shamsul Ezam, Amir Hassan and Zainal, Mohamad Asyraf and Habri, Adam and Reduan, Muhammad Aqil Fahmy and Ahmad Hashni, Aiman Haziq (2023) The crispy popis / Amir Hassan Shamsul Ezam ...[et al.]. [Entrepreneurship Project] (Submitted)

Abstract

The Crispy Popis offers popis product for customers, providing a variety of toppings such as caramel,chocolate,oreo and lotus biscoff to give high satisfaction to the consumers. The Crispy Popis marketing strategy is to emphasize the quality and price of our products. We offer the affordable price because many people in Bandar Baru Uda Johor Bahru are from middle to low class. Thus, we develop marketing strategy that gives attraction for our targeted customer to buy from us. The management of The Crispy Popis consists of 5 workers who are Amir Hassan, Muhammad Asyraf, Adam, Aqil Fahmy and Aiman Haziq. Our workers has extensive experience in finance, businesses, sales and accounting. Partners will take role responsibilities together instead of different duties and portfolio of partners. Based on our observations, our product which is popis is one of people’s favourite especially teenagers who love trendy and sweet food. People can easily be attracted to our product just with the presentation itself which are full of toppings such as chocolate, cheese, caramel, nestum and many more to choose. The crispy popis textures added with the sweet taste of the toppings will melt the heart of the consumers. For the future prospect, we hope that our partnerships business will expand bigger from time to time.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Shamsul Ezam, Amir Hassan
2020603358
Zainal, Mohamad Asyraf
2020883092
Habri, Adam
2020815904
Reduan, Muhammad Aqil Fahmy
2020882818
Ahmad Hashni, Aiman Haziq
2020852574
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Borhanuddin, Rahayu Izwani
229823
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering
Keywords: Business plan, Entrepreneurship, Popis, Food
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/76436
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