Go Je Enterprise / Muhammad Danial Haqimee Rasid ...[et al.]

Rasid, Muhammad Danial Haqimee and Lehad, Hafiz Azri and Muhammad Ali, Muhammad Aidil Aliman and Mohd Adzli, Muhammad Aqmal Irfan and Mohd Yusoff, Muhammad Yusfadly Amin (2023) Go Je Enterprise / Muhammad Danial Haqimee Rasid ...[et al.]. [Entrepreneurship Project] (Submitted)

Abstract

Go Je Enterprise offers e-hailing services for customers, providing high satisfaction with then service and positive results of transportation. The main strategy and goal is to provide motorcycle transportation services to people of all ages starting with children, teenagers, adults and even the elderly who have transportation problems to move from their desired destination to their desired destination. Go Je Enterprise always expects the customers to be satisfied with the services. Since Go Je Enterprise is listed as a new company in the market, there will be many aspects that Go Je Enterprise needs to consider to ensure that the company can compete with other e-hailing companies. In addition, nowadays even though there are many e-hailing transport services in Malaysia, for Go Je Enterprise it will not affect the transport service because Go Je Enterprise is the only e-hailing service that uses motorcycles. Go Je Enterprise sees this as an opportunity to expand the services within Malaysia. Go Je Enterprise is managed by five main employees namely the general manager, administrative manager, marketing manager, operations manager and financial manager. The manager plays an important role in this business and Go Je Enterprise will make sure that this business will be successful. From Go Je Enterprise observation, the company will aim for a large scope of employees because Go Je Enterprise is located in a city that has a higher chance of getting employees and can attract them to work as Go Je Enterprise’s riders because Go Je Enterprise also provides employment opportunities to Malaysians. Furthermore, Go Je Enterprise also knows that the unemployment rate in Malaysia is very high but with the unemployment worker’s existence, Go Je Enterprise will provide job opportunities for them so that they can improve their own economy. Go Je Enterprise believes that it will be able to achieve the business goals with the statement of the financial position of Go Je Enterprise’s business. With quality service, Go Je Enterprise are sure that good word about the service will spread among customers. They hope that Go Je Enterprise can become a well-known e-hailing service in this area and other areas and be able to provide better services from time to time. Go Je Enterprise also believes that the demand for transportation services will increase every year. Finally, Go Je Enterprise is happy and excited to be a benchmark for others who are interested in starting a business in transportation services especially in e-hailing.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Rasid, Muhammad Danial Haqimee
2020894638
Lehad, Hafiz Azri
2020479448
Muhammad Ali, Muhammad Aidil Aliman
2020876822
Mohd Adzli, Muhammad Aqmal Irfan
2020457992
Mohd Yusoff, Muhammad Yusfadly Amin
2020842892
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mazlan, Nurul Farhana
321611
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Service industries
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Entrepreneurship, e-Hailing, Transportation
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/76368
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