Abstract
Stargazing Bookstore provides customers with both services and products, which include a library and books. It provides high levels of service satisfaction and great business outcomes. Stargazing Bookstore principal goal is to deliver high-quality books from different countries in the world to people of all ages, beginning with children and progressing to adults and the elderly. Stargazing Bookstore strives for client pleasure in all aspects of service provided. Because Stargazing Bookstore is a new company in the market, there will be many factors to consider in order to ensure that Stargazing Bookstore can compete with other bookstores and meet the needs of customers, as there are many individuals working in the business industry. Furthermore, many people nowadays do not read a lot in their daily lives. Stargazing Bookstore should use this opportunity to learn and improve in order to attract more customers. The general manager, administrative manager, marketing manager, operation manager, and finance manager are the five partners that run Stargazing Bookstore. With the quality services and well-educated backgrounds of Stargazing Bookstore partners, this business will become well-known and widespread among customers. According to Stargazing Bookstore observations, this business is targeting a broad range of clients since Stargazing Bookstore is in a city, where there will be more opportunities to get customers and persuade them to use services and purchase products from Stargazing Bookstore. Stargazing Bookstore also have a cafe in the bookstore so that customers are not bored or hungry. Stargazing Bookstore hope that this business will become a well-known bookstore in the city as well as be able to provide additional services on periodically. every bookstore knows that book demand decreases year after year, but Stargazing Bookstore will ensure that this business grows. Finally, it is Stargazing Bookstore's joy to serve as a supplier for those who desire to become authors or writers and publish their books and works.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ahmad, Nuraishah 2020868006 Zulkefri, Nur Eiffa Zakiyah 2020874376 Jaafar, Myra Saffiyah 2020848158 Mohd Khaimi, Muhammad Saufi 2020852302 Shahrudin, Siti Nur Najwa 2020854812 |
Contributors: | Contribution Name Email / ID Num. Advisor Mazlan, Nurul Farhana 321611 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning Z Bibliography. Library Science. Information Resources > Z Book (General). Writing. Paleography. Book industries and trade. Libraries. Bibliography > Book industries and trade |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management |
Keywords: | Business plan, Entrepreneurship, Bookstore, Books |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/76366 |
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