Abstract
Mellow Scarves is a business which produces several types, materials, and features of scarves. This business strategy and aims are to produce products that are not on the market anymore and different from other traders who sell scarves as well. The uniqueness of Mellow Scarves business is to create products that no one else has. It focuses that this product is only used by Mellow Scarves business only. Customer satisfaction with service is something Mellow Scarves always strives for. Although the fashion industry for these scarves is already in the market, this business does not take this matter lightly but take every action seriously to ensure that the uniqueness of this business can be carried out well in meeting the demand and circulation of fashion style. The administrative manager, the marketing manager, the operations manager, and the financial manager are the four important personnel who run Mellow Scarves' business. This business' success depends on all partnerships, and we will cooperate to achieve it. The office is in a developing city, where there are more opportunities to meet new people and convince them to purchase the product. Furthermore, Kota Masai, Pasir Gudang, Johor, where the business is based, is a very strategic location. This is because it is a focal point for people to visit just for window shopping or shopping. This business can achieve the corporate goal with the assistance of business financial status statements. With this, Mellow Scarves will be a model of entrepreneurship and occasionally be able to deliver the best products. Finally, it brings great satisfaction to be the industry standard for anyone wishing to use distinctive products of their own choosing and to stand out from others
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Saifuzzaman, Muhammad Syarif 2020880086 Muhamad Sufi, Miza Nur Syafiqah 2020896122 Md Rashidi, Nursyamimi 2020616932 Mohd Taufik, Syasya 2020833626 Nor Isham, Nurfarahin 2020809538 |
Contributors: | Contribution Name Email / ID Num. Advisor Mazlan, Nurul Farhana 321611 |
Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion > Materials and articles of clothing. Details and accessories > Headgear. Including hats, hoods, etc. > Scarves H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management |
Keywords: | Business plan, Entrepreneurship, Scarves |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/76331 |
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