Carstenz cafe / Ammar Hakim Aidi ...[et al.]

There are many businesses that is available in Malaysia from restaurants to hotels business. The trends that are currently happening in Malaysia is aesthetic place especially restaurants and cafes where people are willing to travel far just to get a good outfit of the day (OOTD) picture from the place. When they take picture and post it on social media, there is a high probability that there will be engagement to internet users thus making them wants to go to the place. It is like a free advertisement just because of the aesthetic scenery. The business that we chose is aesthetic themed café named Carstenz Café where we sell variable of drinks and foods. The signature product of our café will be our coffee that is imported from Indonesia. The name of our café is coming from a mountain in Indonesia named Carstensz Pyramid or Mount Carstensz. There are multiple objectives of the café, but the mains objectives are to offer the best quality coffee and provide a comfortable place to for the customers. There are also multiple goals for the café either short term or long term. For the short term the café needs to be accepted by nearby community while for the long term is for the café to be well known in upcoming 5 years. There are four personnel in the business and each one hold a manager position and all personnel are also the work force for the café. The café will also sell food like pasta as heavy food and muffin as pastry. The target customer is teenagers, adult, elderly, coffee enthusiast and any person that like aesthetic places. The competitive advantage that the café have is the price where our average product price is RM 9 which is cheaper than starbucks that can cost up to RM 17 for a drink. The café is location will be located at Jalan Cantik, Taman Pelangi Indah, Ulu Tiram, Johor Bahru, Johor. The ground floor and first floor of the business lot will be rented. For the layout of the café, the kitchen and cashier will be on the ground floor as the dining area where it can fit 30 people at one time while the second floor will be the office. The café will be operated every day, and one personnel will take one day rest in a week.