Purgebites / Nur Anis Zulkifli, Nur Aqilah Shamsul Kamar & Nur Ayuni Nasirah Naserudin

This business plan is the proposal present as overview of the business description. This includes activities and goals for chew toothpaste within three (3) years of business operation. PURGEBITES starts operation on 23rd December 2022 at Persiaran Sinar Andalas 1, Senawang, Seremban, Negeri Sembilan. As company’s mission and vision, our mission is we want to satisfy customer need for better oral care products that provide dental care by inventing environmentally friendly toothpaste while our vision is we will excel by better comprehending consumer and customer expectations and striving continuously to innovate and enhance goods, services, and operations. Chew toothpaste by PURGEBITES make the routine of brushing teeth a lot easier and more exciting for the customers. People nowadays prefer an easier option to everything they do as their time are always occupied with their work and everyday chores that they prefer to use something that would not require them extra efforts and time. Chew toothpaste contains materials that have been tested by our laboratory department and are safe for oral usage such as Kaolin clay, Calcium Carbonate, Sarcosine, Sorbitol, Titanium dioxide, Dicalcium phosphate, Peppermint oil, Sodium saccharin and Palm oil. The usage of palm oil in our product is to act as dispersant in the toothpaste and to form foams. The business hour is Monday to Sunday from 9.00 a.m. until 6.00 p.m. The monthly sale forecast is RM 110,500, which annually is RM 1,326,000. We are ready to compete all the competitors from all over the world due to our product’s price is the lowest. Chew toothpaste by PURGEBITES sell at the price RM25 per bottle. In this business plan, further discussion on marketing plan, operation plan, administrative, and financial plan about this business will be explained.