The marketing practices by Malaysia construction companies / Mohamad Ezad Hafez Mohd Pahroraji , Zainab Mohmad Zainordin & Hemyza Budin

Marketing is fundamental to any business growth and in addition, marketing could play a significant role in the development of any business even for the construction companies. The construction companies in other developed countries had applied the marketing practices as their fundamental to generate business. In today surrounding, contractor depends on opportunity in tender bid, personal contacts and good relationship with the client in building their networking in the industry. The Malaysian construction industry is an important sector of the economy and it plays an important key role in the development of the nation. The questions here, are the contractors in Malaysia aware of the marketing’s significant to their business? A whole range of factors within the environment of the construction industry has changed over the years in such a way that the effect has been for construction companies to move away from their traditional modes of operating to a more business-like approach.