Abstract
Arrumar Detergent is a production of the new liquid laundry detergent brand that uses palm oil in the manufacturing that included with a softener cleaning power that helps the clothes to feel soft and stay fragrant for a long period of time that could last for 10 days. Arrumar Detergent is formulated with bio-based raw ingredients which is Palm Kernel oil. Palm Kernel oil derivatives are used as surfactants for our product to ensure an adequate cleaning functionality as they are able to remove dirt and clean any stain on the clothes. Our main objective is to ensure that our product become the top-leading palm kernel oil-based detergent in the world. We choose Mahkota Detergent Malaysia which is also the supplier of Palm Kernel oil-based product to become our collaborative partnership in our business. This detergent business has become our concern since there is not a lot of competitors detergent that implies a plant oil base ingredients in Malaysia and softener in one bottle. In a market, our company will be a part we dive in, we always try to innovate to stay ahead of the curve for the better for our consumer needs. Our business operations open every day per week through the internet, we choose to sell our product through Shopee application and our own website of Arrumar Detergent that we created especially for our customer
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Jasni, Neylee Nazurah 2020818218 Adnan, Siti Aisyah 2020852648 Jeffry, Nor Saharifah Najuwa 2020458252 Ismail, Nur Aishya 2020809132 |
Contributors: | Contribution Name Email / ID Num. Advisor Azmi, Intan Suhada 354073 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Chemical Engineering |
Keywords: | Business plan, Entrepreneurship, Laundry detergent |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/75959 |
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