Arrumar detergent / Neylee Nazurah Jasni ...[et al.]

Jasni, Neylee Nazurah and Adnan, Siti Aisyah and Jeffry, Nor Saharifah Najuwa and Ismail, Nur Aishya (2023) Arrumar detergent / Neylee Nazurah Jasni ...[et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Arrumar Detergent is a production of the new liquid laundry detergent brand that uses palm oil in the manufacturing that included with a softener cleaning power that helps the clothes to feel soft and stay fragrant for a long period of time that could last for 10 days. Arrumar Detergent is formulated with bio-based raw ingredients which is Palm Kernel oil. Palm Kernel oil derivatives are used as surfactants for our product to ensure an adequate cleaning functionality as they are able to remove dirt and clean any stain on the clothes. Our main objective is to ensure that our product become the top-leading palm kernel oil-based detergent in the world. We choose Mahkota Detergent Malaysia which is also the supplier of Palm Kernel oil-based product to become our collaborative partnership in our business. This detergent business has become our concern since there is not a lot of competitors detergent that implies a plant oil base ingredients in Malaysia and softener in one bottle. In a market, our company will be a part we dive in, we always try to innovate to stay ahead of the curve for the better for our consumer needs. Our business operations open every day per week through the internet, we choose to sell our product through Shopee application and our own website of Arrumar Detergent that we created especially for our customer

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Jasni, Neylee Nazurah
2020818218
Adnan, Siti Aisyah
2020852648
Jeffry, Nor Saharifah Najuwa
2020458252
Ismail, Nur Aishya
2020809132
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Azmi, Intan Suhada
354073
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Chemical Engineering
Keywords: Business plan, Entrepreneurship, Laundry detergent
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/75959
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