A study on the impact of product variety in Malaysian automotive industry-current production / Mohd Tamrin Tajudin

Tajudin, Mohd Tamrin (2005) A study on the impact of product variety in Malaysian automotive industry-current production / Mohd Tamrin Tajudin. Degree thesis, Universiti Teknologi MARA (UiTM).

Abstract

This thesis is about the study of the impact of product variety in Malaysian automotive industry. It covers the aspect of product variety and mass customization. The aim for the product variety is to satisfy individual needs with the mass production efficiency. Mass customization aims to provide goods and services that meet individual requirements. The proposed title "A study on the impact of the product variety on Malaysian automotive industry-Current Production", visualize about the current market demand, the ability to cope with the demand and helps us in understanding more about the concept of product variety and mass customization especially in Malaysian automotive industry.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Tajudin, Mohd Tamrin 2002334730
Contributors:	Contribution Name Email / ID Num. Thesis advisor Saad, Nor Hayati UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products T Technology > TL Motor vehicles. Aeronautics. Astronautics > Motor vehicles. Cycles
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Mechanical Engineering
Programme:	Bachelor Engineering (Hons) Mechanical
Keywords:	Product variety, Malaysian, automotive industry
Date:	2005
URI:	https://ir.uitm.edu.my/id/eprint/75872