Culture-oriented design preferences: a case study on teapot principle / Wardahanisah Razali

In contrast to the designs created by a few other countries that still incorporated elements of their cultures into each production, it was more difficult to define local Malay identity through a context-based design in order to become the country's cultural objects. The perception or emphasis on the influence of Malay culture today is affected by the gradual changes in the economy, politics, and social structure. This research is done by prioritizing the design of cultural form of the main case study of the teapot principle. Through a better understanding of said culture, it is hoped that the heritage's design gain respect through several guided plans of the cultural influences; shapes formed that goes against additional radicals that show changes according to the existing design. In addition, descriptive studies through literature review focused more on artefact with design features based on cultural influences. In this study, the results were selected based on the choice of country with the most cultural influences use as design references with samples selected from China, Indian, Japanese, and Europe - all countries consistently applied the same basic understanding and have a relationship with cultural element-oriented design. Similar view also shows that the teapot is one of the dominant artefact objects that illustrated the design's choices. The research produced will benefit the industrial and academic sectors, focusing on identify identities based on local contacts, making a strong influence in creating sophisticated brands based on cultural influence.