AGR623: Agribusiness Strategic Management / Faculty of Plantation and Agrotechnology

A strategic orientation encompasses the organization as a whole and its position within the external environment, consisting largely of other organizations. Thus, strategic management is concerned with the behavior of firms rather than individual human behavior within firms. The dynamic competitive environment of the 21th century requires a broad understanding of human knowledge and an ability to integrate seemingly disparate concepts into a coherent framework. It requires integrating the knowledge from agribusiness and other programme courses such as agricultural finance, accounting, agribusiness marketing, and organizational behavior. Integrating the diverse knowledge required in agribusiness involves developing a clear sense of the firm's strategic direction and making decisions designed to move the firm toward achieving its objectives. To do this, managers must rely heavily on analytic and conceptual skills, hard work and a keen devotion to survival of the organization.