How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy

Sa’edy, Rudy (2002) How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy. [Student Project] (Unpublished)

Abstract

Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This study sought to identify the improvement of marketing and sales of DBP in the publication industry to reference books for institution of higher learning. This study also wants to identify the position of DBP books in the industry. In addition, this study also wants to find the reasons on the preferences of reference books.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sa’edy, Rudy 2000348943
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR IN OFFICE SYSTEMS MANAGEMENT (HONS.)
Keywords:	Dewan Bahasa dan Pustaka, Reference Books
Date:	September 2002
URI:	https://ir.uitm.edu.my/id/eprint/75013