The effect of lucky and unlucky date towards stock return: evidence from China listed company in Bursa Malaysia / Gloria Girll Joseph Janawi

This study is conducted to analyse the effect of'lucky' and 'unlucky' date towards the stock return which focused on the stock return in Malaysia. According to the Zhang H. and Zian M. (2012), the Chinese culture believe that certain digits are consider as lucky and others unlucky. Therefore, this research focused on the Chinese investor to identify the relationship between the lucky and unlucky date towards stock market return. This study investigates the trading volume to measure the lucky and unlucky date variables Lucky and unlucky date are indicators for the factors that will affect the market return. The data comprised with Chinese calendar to collect the lucky and 'unlucky' date while for the stock return data was collected from the Datastream and Yahoo Finance in weekly basis from year 2013-2016. As the finding results, this study found out that the lucky data have significant relationship between the stock market return. On other hand its result showed that the unlucky data not significant with the stock return variables. As the conclusion, the Chinese beliefs have significant relationship in investment activity among the Chinese investors.