Open air-museum: re-awaken image of heritage tourism at Kubu Bentayan and its vicinity, Muar, Johor / Nik Muhammad Syafwan Nik Man

Heritage tourism is the journey based on the historical area that will use the cultural element as the attraction and uniqueness in the space. The element will be divided into two such as the tangible and intangible cultural heritage. The value of cultural heritage will need to preserve from did not disappear due to the passage on the time and will inherit the value of tradition to the future generation. In the research, highlighted that the royal town is a lack to create an image of a heritage. From the situation, will become challenged for the next generation to feel and understand the historic significance of the town. The intention of the author to explore the image of heritage at the site study to become one of successful heritage tourism in the context of Malaysia. The strategy to archive the goal will study the principle successful heritage tourism as the guideline to implement in the research, analyse issues that will affect the image of a heritage of the town and recommend the best approach as the concern and preserve the heritage value. The data collection of the research will be divided into two such as the primary and secondary data. The outcome of the study will show the improvement and solution that can apply to enhance the image of heritage tourism in the royal town.