A study on the factors affecting pro-environmental behaviour among undergraduate students in UiTM Kampus Seremban / Nurul Afiqah Mohd Idrus and Intan Mayshura Ibrahim

Even though pro-environmental behaviour among undergraduate students has been extensively studied in developed nations, it is frequently disregarded among undergraduate graduates in Malaysia, particularly at public universities. However, undergraduate students are the future leaders, administrators, and decision-makers of the social, economic, and political spheres who might act with a positive and productive perspective, take initiative and responsibility, and contribute to the preservation of a sustainable environment. Therefore, the purpose of this study was to investigate how personal norms, social norms, social media and environmental knowledge influenced undergraduate students at UiTM Kampus Seremban's pro-environmental behaviour. Purposive sampling was used to deliver online surveys to UiTM Kampus Seremban undergraduate students. A response rate of 86 percent was achieved by the 306 undergraduate students at UiTM Kampus Seremban who provided usable responses. Statistical Package for The Social Sciences (SPSS) was used to do Multiple Linear Regression analysis and the Pearson Correlation Coefficient. The findings show that every independent variable significantly affects pro-environmental behaviour.