Factors affecting green purchasing behavior among UiTM Seremban 3 students / Asfaridun Midun and Esteriana Santih Nicholas

Midun, Asfaridun and Nicholas, Esteriana Santih (2022) Factors affecting green purchasing behavior among UiTM Seremban 3 students / Asfaridun Midun and Esteriana Santih Nicholas. [Student Project]

Abstract

The objective of this study is to examine the factors that affect the green purchasing behavior among UiTM Seremban 3 students. The variables measured are social influence, price sensitivity, environmental attitude and concern, and environmental knowledge. The rise of environmental issues and a growing interest have prompted numerous reactions among consumers, corporations, and government agencies around the world in environmentally friendly purchasing practices. The findings revealed that the green purchasing behavior is significantly driven by social influence, price sensitivity, environmental attitude and concern, and environmental knowledge. This research showed most consumers are aware of green purchasing behavior and implying the principle in their daily life. This finding is extremely important for marketers and businesses in the country that are providing or plan to promote sustainable goods.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Midun, Asfaridun
UNSPECIFIED
Nicholas, Esteriana Santih
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
G Geography. Anthropology. Recreation > GE Environmental Sciences > Environmentalism. Green movement
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Negeri Sembilan
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus
Programme: Bachelor of Environmental Administration
Keywords: Green purchasing, Environmental knowledge, Social influence, Students
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/72983
Edit Item
Edit Item

Download

[thumbnail of 72983.pdf] Text
72983.pdf

Download (393kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

72983

Indexing

Statistic

Statistic details