Consumption value model for Islamic mobile banking adoption: case study of online users / Nooridayu Yusoff

Islamic mobile banking services required banking services such as money transfers, payments, purchases, cheque book requests, transaction alerts, checking account balances, donations, fund monitoring, reloads and bill payments that are offered by Islamic banks to allow bank customers to access these services through the use of mobile devices such as mobile phones, mobile laptop devices, notebooks and tablets. The purpose of this study is to determine the main factor that influencing the Islamic mobile banking acceptance. The research design for this study will using quantitative method of disproportionate stratified sampling and survey questionnaires that have been developed base on a through and detailed analysis of the relevant literature. The 3 variables of factors that can influence user behaviour intentions toward Islamic mobile banking acceptance are functional values, emotional values and social values. The findings of this study would be beneficial for institutions to determine which factor that can influencing Islamic mobile banking acceptance. This study also will be useful to other researchers who might want to do research about this topic. The result of the study shows that the functional values is significant and has positive relationship with factor influencing user behaviour intention to use Islamic mobile banking, while for the emotional values and social values are not significant.