Abstract
This paper is a report of a study on present infrastructure of Pahang tourism industry. The study will "focus on availability of basic infrastructure and accessibility to each three holiday corridors as mention in Pahang Travel Planner and will identify the potential for developing hub and spokes concept and other types of related hospitality activities...".1 The report is divided into five major sections. The first section introduces the terms of reference. The second; part explains the Malaysia (domestic) and Pahang tourism competitive conditions. The third, part describes theoretical perspective and analysis of results including SWOT, Porter's analysis on 10 places of interest, the assessment and survey analysis. The fourth section discusses conclusion, recommendations, and area of improvement and the final section provides relevant appendixes. Our group and Perbadanan Kemajuan Bukit Fraser (PKBF) have recognized lack of infrastructure and information links in the state. This hypothesis will only be an old idea without any feasibility study shall be done into proving it. Therefore, this paper is trying to initiate feasibility study on the application of the concept and to be a pioneer in the study of Hub and Spoke concept in Tourism industry. We hope the result of the study can be a catalyst to the industry. It is recognized that tourism plays an important role in Pahang economy Thus, it is vital for Pahang to continue promoting tourism regardless of the financial constraint, cost and, economic conditions, if we want to be in the industry.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. H. Bon, Yusi UNSPECIFIED Rahmat, Roswati UNSPECIFIED Mokhtar, Marziah UNSPECIFIED Sharkawi, Sharizan UNSPECIFIED Wan Hasan, Wan Hasni UNSPECIFIED Rithaudin, Tengku Ahmad UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Ghazali, Abdullah UNSPECIFIED |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
Programme: | Master of Business Administration |
Keywords: | tourism, Pahang, hub |
Date: | 1998 |
URI: | https://ir.uitm.edu.my/id/eprint/72748 |
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