Trustworthiness of travel information sources on Instagram and intentions to visit Gopeng Perak / Mazlina Mahdzar ... [et al.]

Mahdzar, Mazlina and Kamarulzaman, Nurul Dafiqah and Michael Remy, Deirdre Serena Sendi and Zainal, Zakina Izienty and Mohd Shawal, Nurul Syafiqqah and Osman, Nurul Faziera (2022) Trustworthiness of travel information sources on Instagram and intentions to visit Gopeng Perak / Mazlina Mahdzar ... [et al.]. Journal of Tourism, Hospitality and Culinary Arts, 14 (3). pp. 41-59. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

This study is particularly interested in examining the trustworthiness of travel information sources on Instagram, a popular social media platform as one of the tourism distribution channels. Travel information and attractions of Gopeng, a town in Perak, Malaysia was chosen and examined through an Instagram account. A total of 152 questionnaire was completed by ‘@gopengtravelgram’ instagram followers. Descriptive, independent sample T-test, and regression analysis are performed to examine the differences in trustworthiness on Instagram based on gender and age and the relationship between followers' intentions to visit Gopeng as a tourism destination. The findings revealed that Instagram followers had a positive perceived trustworthiness of travel information sources on Instagram. Furthermore, trust in the information shared by the Instagram account could inspire followers to plan a trip to Gopeng. The findings of this study may be used by destination marketers employing Instagram accounts to strategize the information sources that encourage visitors to have a visit intention. This study also suggests that other Instagram travel accounts or influencers include and highlight important sources in their posting to benefit the followers.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mahdzar, Mazlina
nina@uitm.edu.my
Kamarulzaman, Nurul Dafiqah
UNSPECIFIED
Michael Remy, Deirdre Serena Sendi
UNSPECIFIED
Zainal, Zakina Izienty
UNSPECIFIED
Mohd Shawal, Nurul Syafiqqah
UNSPECIFIED
Osman, Nurul Faziera
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 14
Number: 3
Page Range: pp. 41-59
Keywords: Trustworthiness, travel information, Instagram, Tourism Distribution Channel, visit intention
Date: December 2022
URI: https://ir.uitm.edu.my/id/eprint/72337
Edit Item
Edit Item

Download

[thumbnail of 72337.pdf] Text
72337.pdf

Download (344kB)

ID Number

72337

Indexing

Statistic

Statistic details