DF Heejab / Nur Farah Afiqah Badul Hisham and Nur Dania Hanum Majid

DF Heejab is actually a partnership business that involved in the fashion industry that were focusing in various kind of hijab for woman. The business consists of two members who hold the key positions as important role in organization which is founder and co-founder. We decided to start our business because of the demand from people at all range of age. We decided to name this business as DF Heejab because of the front letter of our name which start with ‘D’ and ‘F’ for make it as our identity of our businesses. We sell variety of design and size for hijab to all woman and our main focus is to make it easy for them to keep stylish and cover the aurah.
The platform that we use for selling our product is through online which is Facebook platform. We sell hijab as our business because the high demand from people especially from the teenagers, elders and kids who are looking for the easy hijab that they can wear at any occasions and still look stylish and elegant. Therefore, by selling DF Heejab is a good choice because of the demand and also it is the daily use for muslim woman in our country. In addition, our hijab is different from others where we sell instant hijab for woman to wear it especially for the type of shawl. We have instant shawl, square hijab and express scarf and the new collection of our hijab is pleated.
Besides from selling variety of design, DF Heejab also offered cheap price for all of our collection to woman to have it. The price is really affordable with the material and design that we provided. This has made that DF Heejab became favourite by the woman who are wanting to keep stylish and elegant in a short time. The price that we offered are starting from RM29, RM39, RM45 and also have promotion like combo buy which the price is starting at RM50 to RM100. The promotion that we made usually on the festive season and end year sale where woman can choose to buy any combination of our collection with the discount that we have like 10%, 26%, 41% and others depends on the design and types of our collection.
Finally, apart from making promotion, we also make soft sell posting and hard sell posting where we advertise our product to attract customers through Facebook platform where it gives big influence to attract the customers to buy our product.