Examining Techno Expo System (TES) product lines on consumer decision making ; a study on techno graphic company Kota Kinabalu, Sabah / Mohd Razin Meslan

The research study is about to examining Techno Expo System (TES) product lines on consumer decision making: "A case study on Techno Graphic Company Kota Kinabalu Sabah". The study was done to identify the Techno Graphic Company can be applied two elements of product strategies to help in improving Techno Expo System (TES) product in order to increase company's sales performance and increase customer loyalty. In order to achieve the objectives the two of elements which are including product deletion and product improvement of TES product. Form this study, valuable information and suggestion were gathers three factors such innovation, price and quality which are to improve the TES product in the future. In additions, this paper is aims to examine the factors that make TGKK company's customers achieve statisfaction and met expectation towards TES product. Moreover, This study also use the non-probability convenience sampling method and expected 120 respondents as sample that represents in Kota Kinabalu Sabah area. Data collections were collected through probability simple random sampling technique with a minimum sample of 120 respondents.