The effectiveness of Sawit Kinabalu promotion through palm oil industrial cluster / Ridhwan Rozanan

Palm oil is one of the main major producers in Asia right now. The palm oil industry in Sabah is the world largest producer in Malaysia. The government had seen how valuable these industries as all the people in every country are using palm oil as a daily life style. For example, cooking oil, detergent, pharmaceutical product and even in food industry. As for right now, palm oil has been using into Biomass and Biodiesel, whereby Biomass is a substitute product that can replace gas and meanwhile Biodiesel is a substitute product to replace fuel in the future. They are using palm oil to generate Biomass and Biodiesel because our world somehow will run out of gas and fuel. The abundant of raw material had become an advantage for them to make experiment through it and utilize it. Palm Oil Industrial Cluster (POIC) in Sandakan is the new project for Sawit Kinabalu that involves in downstream activities. Downstream activities is a transformation of the raw material into end product such as soap, cooking oil, and also detergent. The objectives of this study are to identify the effectiveness of Sawit Kinabalu promotion through POIC. Thus it's bringing out the level of expectation of potential investor about POIC through recommendation. The data was collected in specific time and place where all the companies that are related to palm oil industries gather for 3 day in Palmex event. The data were analyzed using several method of analysis in order to achieve a quality of data and information.