The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan

Asan, Haafiza Nadia (2014) The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan. [Student Project] (Unpublished)

Abstract

The purpose of this project paper is to stude the most influential 4Ps which leads to students' enrolment in Cosmopoint International College of Technology Kota Kinabalu (CICT KK) . The researcher is focusing on the The Traditional Marketing Mix which is the product, place, price and promotion. Quantitative data collection method and the simple random sampling is used to aid the research. The target population for the research is the active students of CICT KK. 90 questionnaires will be distributed to the respondents and will be analysed by using the SPSS software.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Asan, Haafiza Nadia 2012604586
Contributors:	Contribution Name Email / ID Num. Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing L Education > LB Theory and practice of education > Higher Education L Education > LB Theory and practice of education > School life. Student manners and customs. Students > General works. College students
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	4Ps; Students' enrolment; Cosmopoint International College of Technology Kota Kinabalu; Traditional Marketing Mix
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/71921