Abstract
“Your Perfume Expert” is a tagline for our business, Royal Dexandra. We come out with this trademark to make sure the customer can put their expectation on us as a perfume expert. The main objective for the business is to offer luxurious scents of perfume, body mist, lotion and air freshener at an affordable price. Our social media name is Royal Dexandra. This name was inspired by the luxurious feels of our perfume and also the name of the perfume itself, Dexandra. We started our online business on 16 May 2022 using Facebook as a social media platform. Our targeted customers are students, office workers and Puncak Alam’s residents since we are based in the Puncak Alam area. Since our first launch, we received a lot of good feedback from customers regarding the quality of perfume and also the good service that we have offered to them.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Azmy, Muhammad Fitri Sani 2020627962 Hasni, Anwar Yusof 2020872932 |
Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion > Materials and articles of clothing. Details and accessories H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TP Chemical technology > Miscellaneous organic chemical industries |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Royal Dexandra, facebook, sales, marketing, Dexandra, perfumes |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71757 |
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