Zahlia Hijab / Nur Alyaa Atiqah Shuhaimi and Nurul Izah Nabilah Zaharul Mahadi

The Social Media Portfolio that we manage consists of planning performing research to aid copywriting and understanding the necessity of good customer communication. Aside from that, we learn how to promote our items effectively using copywriting, soft sell, hard sell, and teaser techniques. We both learned a lot about marketing and selling strategies.
The company name of our business that we chose is Zahlia Hijab. The mission of Zahlia Hijab is to sustain the number of customers who purchase the “Tudung Bawal” that we sell and to maintain the business sales every month. For the vision, Zahlia Hijab wants to make more styles and patterns of our “Tudung Bawal”. Furthermore, the objective of Zahlia Hijab is to attract university students and women’s who love to wear “Tudung Bawal”. We used our Facebook page to promote our products. Our boutique is open from Tuesday to Sunday between the hours of 9:00 a.m. and 5:00 p.m. We have a variety of patterns, the most popular of which is the bawal with beads.
Zahlia Hijab’s opening date for our boutique is on January 1, 2022. The total number of Zahlia Hijab employees is 5. The initial modal required to open our boutique is roughly RM50,000, which includes renovation and all boutique equipment. In the first month, the sales were around RM500 per day. For the second and third months, it is around RM1500-RM2500 per day. Lastly, Zahlia Hijab has a difficulty with a shortage of room for our stocking hijab. Therefore, the best solution we can come up with is to modify our boutique in order to make it more spacious and comfortable. So, there is no limited space to keep our hijabs at the store boutique. Our goal is to expand our customer base and establish a strong brand for our company.