Delicieux Treats / Puteri Dayangku Dalila Baharuddin and Nur Syaza Natasha Zulkifli

For this subject, Principals of Entrepreneurship, ENT530, we need to learn about copywriting strategy. The assigned activity, Social Media Report, requires students to select a product to sell or promote on social media platforms such as Facebook. As we all know, more than 70% of the world's population has a social media account via which they may communicate with others. We may also classify social media as one of the top platforms for engaging in internet business.
For this task, we decided to sell and promote sandwiches of Delicieux Treats Kuala Lumpur. Delicieux Treats Kuala Lumpur is a new sandwich internet business that uses Facebook as its primary platform to conduct business online. The purpose of this business is food, and the target market consists mostly of families, office employees, students, and all other types of local residents. In reality, our sandwiches are worthy of being enjoyed by people of all ages because they are prepared in a wide range of menu options at very affordable price, making them an excellent choice for any sandwich lover or admirer out there. Sandwiches also are a popular lunch choice that is often carried to work, school, or picnics. To enhance the flavour and texture of the bread, it can be eaten plain or with condiments such as mayonnaise, mustard, and others.
To market our internet company or products, we may use one of two copywriting strategies. The first is hard-sell, which is a direct and demanding commercial language. It is regarded as a highpressure and aggressive strategy for quickly persuading customers. The second approach is softsell, which uses more appropriate language, a consultative tone, and a non-aggressive method. These strategies are utilised to attract more clients and encourage them to acquire our goods, as well as to raise awareness and deliver product updates. As a result, for our report, Facebook is utilised as a platform to advertise or sell our product to the general public utilising the copywriting skills learnt in class. Facebook is one of the greatest social media platforms for promoting online businesses since it has the most user accounts consists of all type of generation and various ages in the worldwide. As a result, it may assist internet businesses in reaching as many people as possible with their goods.