SugarBomb: Amira & Suhaila Perfume House / Nur Amira Afifah Abu Bakar and Nurul Suhaila Sabri

Abu Baka, Nur Amira Afifah and Sabri, Nurul Suhaila (2022) SugarBomb: Amira & Suhaila Perfume House / Nur Amira Afifah Abu Bakar and Nurul Suhaila Sabri. [Entrepreneurship Project] (Submitted)

Abstract

Sugarbomb is a local brand company that creates a brand concept which produces Sugar Bombs own fragrance at their own factor that give benefits to consumers such as health and beauty . Sugarbomb's focus is to be the No. 1 distributor and manufacturer of affordable perfume in Malaysia and recognized by the community like the other popular local brands such as Le Labo, OLFAC3, Fragrance du Bois, Malay Perfumerie, Henry Jacques and many more. The brand’s mission is simple, which is to formulate value-for-money and long-lasting fragrances. In addition to selecting garments that are a good fit for you, another way to take your appearance to the next level is to use fragrance, be it perfume or anything else. A young man named Ahmad Azhari Rosli, who was just 26 years old at the time, wanted to start a business by developing his own brand of perfume called "Sugarbomb." He did this after realizing how essential perfume is to individuals in today's society. This is a point in time that he won't let slip his mind.
Sugarbomb has been through a lot of difficulties since it first opened its doors for business about 4 years ago, in 2017. But Ahmad Azhari Rosli, better known by his alias "Boss A," has reason to be proud of what SugarBomb has accomplished today. Initially, SugarBomb was located simply in the backyard of Boss A's home. It currently operates 17 retail outlets and 4 manufacturing facilities across the Malaysian states of Sabah, Sarawak, Perak, Negeri Sembilan, and Johor.
SugarBomb may now be purchased not just in Malaysia but also in Brunei, Singapore, and Indonesia. Previously, it was only available in Malaysia. It is also en route to the United Kingdom at this time. Today, Sugarbomb offers more than 80 fragrance options for men's and women's perfumes, as well as hand sanitizers, facemasks, and air fresheners for cars and homes.
In order to expand our business and become a Sugarbomb dropshipper, we were required to create a Facebook page. Marketing the products through social media is a manner that is both quicker and simpler to get the word out there about them. In order to advertise our business, we can also become familiar with the usage of teaser postings, as well as hard sells and soft sells.

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