Lechale.co / Ain Nursyahmin Kamaruddin and Hizma Rosazrin Abdul Rahim

This assignment requires us to find a product and utilize Facebook (FB) for an online marketing campaign. We, as in Ain Nursyahmin and Hizma Rosazrin agreed to be a partnership company that sells various types of shawls. Thus, we are already registered as Eldinda’s dropship.
We chose Lechale.co as our business’s name as well as @lechale.co as our Facebook page. We mainly choose to sell embroidered shawls as nowadays people start to admire the beauty of hijab with embroidery. In Malaysia, the embroidered hijab has been a thing since the 80s, especially among the Malays. We feel happy that locals start to revive the old beauty that has been forgotten for a long time and now as many people say, it is a timeless piece.
We have to use copywriting for every Facebook post we make, including teasers, hard sells, and soft sells. A teaser is a brief introduction to a product that piques the audience’s interest while remaining cryptic. A hard sell refers to an advertising or sales approach that features especially direct and insistent language while a soft sell is a method of salesmanship or advertising that uses subtle persuasion and a non-aggressive technique. Finally, we need to register for go-eCommerce, MyENT, and SSM. We need to actually sell products and record our online sales.